I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads (no clear call to action, lame bullets, weak offer, etc).
Take the 1986 box office hit “Top Gun”, for example.
Top Gun is about a couple of hotshot Naval pilots given a chance to train with the “best of the best” pilots in the world at the “Top Gun” fighter pilot school. And it was, in many ways, an extremely profitable sales letter.
Here’s why … After the movie was released:
1.Ray-Ban Aviator sunglasses (the kind Tom Cruise’s character “Maverick” wore) jumped 40%
2.Air Force and Navy recruitment shot through the roof
The movie was so good at “selling” the young whippersnappers of the day on how cool being a fighter pilot is, recruitment booths were set up inside theaters it played in!
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For as little as £235 per month you can have twelve ‘View from the Top’ articles working for your business in 2012. Get started today for improved results in the second quarter of 2012. – at only £235 per month it’s great value and it will improve your bottom line figures – fact!
They say word of mouth is the best recommendation you can get – and we agree! Check out these glowing references from just a few of our happy, satisfied users!
Will Corry 01784 434 412 email@example.com Call today – your time will be very well spent.