Shaken & Stirred - Influential Brand Profiling and Positioning

Summer of Ecstasy: Social media users raving about Smiial

The follow-up to cult classic Trainspotting is set to put a Smiial on the face of social media users this summer by dealing-out exclusive rewards and content.

Irvine Welsh’s Ecstasy is using new media channel Smiial to promote the hotly anticipated film, which will first screen at a star-studded launch party at Ministry of Sound on April 17th.

Pumped up with another blockbuster soundtrack, including Coldplay’s ‘God Put a Smile Upon Your Face’ and hits from Primal Scream, Tiesto, Deadmau5, Paul Oakenfold and Oribital, the thriller follows Heather (Kristin Kreuk) and Lloyd (Adam Sinclair) as they embark on a chemical romance while simultaneously diving into the cocktail of politics and lifestyles of clubbers and gangsters in the city of Edinburgh.

Times in the Scottish capital have changed since the days of Renton and Sick Boy in the 1996 smash hit Trainspotting, and Ecstasy is also bang up to date on the social scene using Smiial – which expects to reach 15 million social users in its first week.

Smiial is a new four dimensional social communication channel, which enables brands to create campaigns across Facebook and Twitter, extending the reach with exponential growth to an audience through a shared and rewarding experience across all media platforms.

The Soho-based firm has developed a leading technology platform, which uniquely rewards the sharing of experiences to help build loyalty and develop the chemistry with those who value the opportunity most, and it has already helped boost Irvine Welsh’s Ecstasy Facebook page to more than 730,000 Likes.

Over the summer Smiial will be instrumental in building a cult community based around the many brands, events and interests that surround the dance and club culture explored in Irvine Welsh’s Ecstasy. Called Summer of Ecstasy, it will extend the time and reach of the film globally across the summer.

Smiial founder Graeme Scott said: “Smiial enables Irvine Welsh’s Ecstasy to reach a global audience at a fraction of the traditional film marketing budget, whilst simultaneously creating a long term performance based social marketing platform for the film, from cinema release to DVD and digital download.

“Smiial’s unique capability allows the filmmakers to develop socially valuable relationships with a wider network of fans by partnering with brands that want to access and share their own products and services with this community, which already makes the film a certain commercial success.”

Smiial launched at the Social Media World Forum at London Olympia this week and has captured the imagination of both brands and agencies at the two-day show.

For more information visit, email or call +44 (0) 20 7183 4395 or follow @justsmiial. See for Irvine Welsh’s Ecstasy Smiial page.


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