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TFM&A saw over 11,000* (pending ABC Audit) marketing, media and advertising professionals walk through the doors of Earls Court 2

by on March 14, 2012 in Apps, Apps & Software, Events, FaceBook, Gadgets, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Retail News, Twitter, Websites

Technology For Marketing & Advertising (TFM&A), reports a further 6% visitor growth, marking its biggest visitor turn-out yet, and achieves record rebookings onsite. Group Event Manager Natasha Berrow

The end of February saw the 12th annual edition of the UK’s biggest marketing and advertising event take place at Earls Court 2 in London. TFM&A has consistently achieved impressive growth since its launch in 2001, and last week the 2012 event saw over 11,000* (pending ABC Audit) marketing, media and advertising professionals walk through the doors of Earls Court 2 in just 2 days.

At a time when business professionals are increasingly under time pressure constraints and days spent out of the office have to be thoroughly justified, TFM&A continued its 12 year track record of visitor growth with a further 6% increase in pure visitor numbers.

This impressive turn out of senior-level buyers across the industry sent exhibitors into a euphoric frenzy of rebooking onsite and over 89% of stand space was booked for 2013 there and then.

“We have been at TFM&A year on year for a long time, and this is by far the best TFM&A we have ever had. We met great sales leads on the stand and there is a higher quality here than at any other UK marketing tradeshow”
Eleanor Workman, Marketing Manager, dotMailer

“This year has been really busy with a great quality of visitor. The show has exceeded every expectation and it was great to have a dual pronged approach, with a stand and a speaking opportunity, as the seminar drove even more traffic to our stand. We are very excited to be back next year, with an even greater presence. It is a great show overall and has generated some really good leads for us – it’s where real, business conversations happen!”
Youtse Sung, Marketing Manager, Episerver

Group Event Manager Natasha Berrow attributes this phenomenal growth record to the constant adaptation and evolution that the organisers UBM have orchestrated with the event:

“TFM&A has always been a broad marketing and advertising show covering everything from data and CRM to digital, but over the last two years we have redefined the event content by launching two new, niche-focused shows alongside. Last year’s Online Advertising & Affiliate Expo launch provided a focused marketplace and networking environment for the online advertising community which was really well received by the industry.

This year we expanded OA&A and launched a second new event, Direct Marketing Expo, to do the same for direct marketing suppliers and professionals. The results of this year’s event clearly indicated that we got it right: this is what the market required. We are delighted to have reinforced our position as the leading event for an industry that is clearly still thriving and thirsty for the very latest solutions, education and networking.”

The education programme at the event was a huge draw, with Google, O2, IBM, Microsoft, eBay and Yahoo! just some of the leading names on the Keynote Programme. Thousands of seats were filled in the show’s biggest programme of free content yet.

Following last year’s highly successful positioning of UBM event Publishing Expo alongside TFM&A, the two events again co-located, providing visitors with even more benefits to visiting Earls Court over the two days, and providing exhibitors with over four and a half thousand visitors crossing over into both shows. Publishing Expo itself grew pure visitors by 9% demonstrating that organisers UBM had once again got the formula of cutting-edge content and leading exhibitors just right.

Feedback from visitors gathered onsite and through social media monitoring demonstrated that this event really is a cut above the rest when it comes to the latest content, the best suppliers, the quality of the free education programme, and the buzz on the showfloor.

The show’s been great, I’ve got more out of it than ever before and particularly loved the B2B focus of the Google Keynote. The scale of TFM&A is incredible, I recommended colleagues this year and it was such a win for me, they loved it and said it provided everything they were looking for.
Digital Marketing Manager, Lucky Voice

“I came to TFM&A for awareness and inspiration about the marketing industry, and it definitely stimulated my thinking. I thought the Microsoft Keynote was very stimulating, great stuff on the future of digital. The now and the near future of the web was all here! I’ll be back next year and always recommend it to others.”
Web Solutions Director, Pearson

*total attendees is visitors and exhibitors together

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