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‘Retailtainment’ / Momentum to handle events at all of ASDA’s UK stores

by on April 11, 2012 in Events & Awards, Lead story, Marketing, Retail News

  • Asda to increase in-store marketing

    The supermarket recently appointed in-store marketing agency Momentum to handle events at all its UK stores and create ‘retailtainment’ experiences that set Asda apart from its rivals.

    The supermarket hopes to take advantage of the opportunities offered by this summer’s Olympic Games and Diamond Jubilee to “bring that fun and sparkle to the shopping experience”.

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