Shaken & Stirred - Influential Brand Profiling and Positioning

A dangling sign indicating that it should be pushed to “add drama” (Video)

To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button.

And then we waited… Discover here what happened or visit for more info. 

Characterised by a thirst for brain-sappingly strong beers and overwhelming appetites for frites mayonnaise and sweet waffles, how did the Belgians ever get a reputation for being boring?

Following the worldwide success of an action-packed viral set “somewhere in a little town in Belgium, on a square where nothing really happens”, that perception could be set to change. Possibly. Maybe in Luxembourg.

Titled ‘A Dramatic Surprise On A Quiet Square’, the short film released to promote the launch of a new TV channel has racked up over an enormous 3 million YouTube views in a day.

Viewers are introduced to a red button in a Flemish square with a dangling sign indicating that it should be pushed to “add drama”.



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