TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Access has named Jolanta Pilecka as its chief marketing officer (CMO)

Access has named Jolanta Pilecka as its chief marketing officer (CMO).

The move is part of the firm’s rapid expansion plans for acquisition and organic growth following a £50m management buyout deal with Lyceum Capital last year. As well as boosting the M&A executive team, she will be responsible for all strategic and tactical PR and marketing activities and will report directly to Chris Bayne, CEO for Access.

For more information on Access or its software solutions contact Matt Newman on 0845 345 3300 or visit http://www.theaccessgroup.com.

Jolanta has more than 20 years’ experience in the IT industry focusing on software, product and strategic marketing. She has worked with names such as Hewlett Packard and Computer Software Group (CS Group), where she sat on the board and was part of the transformation team that grew the business from £3m to £50m turnover in five years. CS Group was subsequently sold to a private equity firm, Hg Capital, in 2006 and later merged with Iris.

Strong track record

“Access has a strong track record and huge growth potential,” said Jolanta. “I’ve been extremely impressed by the calibre of the team and Access’ integrated product portfolio – a testament to the breadth and depth of its customer base.

“Alongside the M&A activity, I’ll be aligning marketing, sales and product management so we can capitalise on more opportunities, particularly in vertical sectors, and position the business as a formidable force within the marketplace. This is going to be an incredibly exciting journey.”

Whilst at CS Group Jolanta was key to positioning more than 17 acquisitions and during her 11 years with Hewlett Packard, she was responsible for numerous software and technology consulting, project management and marketing activities. With a solid background in venture capital funds, her expertise also extends to reviewing potential technology investments, conducting market research, managing brands and launching new investments.

Chris Bayne

Chris Bayne, CEO for Access, commented, “Jolanta is a rarity in the marketing arena. She not only has a tremendous depth of knowledge in the software sector and extensive experience in M&A, but her strategic advice is underpinned by attention to solid market research and due diligence.

“At the same time Jolanta is not afraid to innovate. Her pragmatic and results-driven approach coupled with her tremendous enthusiasm and creativity will help us to accelerate our business growth. We’re all delighted to welcome her to the executive team,” Chris concluded.

For more information on Access or its software solutions contact Matt Newman on 0845 345 3300 or visit http://www.theaccessgroup.com.

 

Leave a Comment