Shaken & Stirred - Influential Brand Profiling and Positioning

“Sponsored video” Choose your personal kind of comfort / KLM campaign

Editor .. Having just returned from Australia to the UK I am now fully up to date with lots of knowledge on that perennial problem – leg room and comfort. I paid extra to get some relief and it was one of the best decisions I made in 2011 when I booked with Qantas.”Sponsored video”

I was then interested to see how KLM are focusing on this area. Their new campaign works for me. It’s called Choose your personal kind of comfort.

What do you think?

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