Get in Touch

How to make talking about condoms less embarrassing to ‘first time lovers’

by on April 21, 2012 in Best advertising story, Lead story

Durex’s main aim was to make talking about condoms less embarrassing to ‘first time lovers’. So they created The Naked Box – a lighthearted and playful design competition, with a fun set of sharable tools (Like the Vibrating Pencil, Ribbed Roller and of course, The Rubber!) Thanks Elena George and Claire Blandy (From iris Worldwide, London).

Check it out here

The campaign is reaching as far and wide as the UK, China, Israel, Australia, Spain, Italy, Poland & the Baltics, Germany, Middle East & North Africa, Malaysia, Singapore, Balkans, Austria, Switzerland, Indonesdia, Southern Africa, Slovakia, Central America and Nigeria.

 

Print article

Leave a Reply

You must be logged in to post a comment.