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MediaMind Research: Ten facts you should know about in-stream video advertising

by on April 10, 2012 in Advertising, featured item, Media, Nuggets, Online Advertising, Online Video, Research, Retail News, Social Media, Tech, Websites

The research note, entitled Ten Facts You Should Know about In-Stream Video Advertising, is available for download here.

Research also Shows Users are 200 times more likely to click on In-Stream ads vs. Standard Banners

MediaMind has released new research today outlining the power of in-stream video advertising.  One of the fastest growing segments of online advertising, MediaMind’s analysis of millions of impressions shows that:

  • An average of 70% of In-Stream impressions play all the way through
  • 75% of In-Stream impressions play three quarters of the spot duration –  providing advertisers plenty of exposure time in front of consumers
  • According to MediaMind’s benchmarks, the average Click Through Rate (CTR) for Standard Banners is 0.010%, while the benchmark CTR for In-Stream video is 2.15%, an increase of over 2154%.

While clicks are far from a perfect measure of advertising effectiveness, they are a proxy for the amount of traffic that a campaign generates.  The data suggest that video can be a phenomenally effective way to drive users to a brand’s website for further engagement.

The research note, entitled Ten Facts You Should Know about In-Stream Video Advertising, is available for download here.

“Advertisers are seeking cost-effective ways to increase brand awareness,” said Gal Trifon, General Manager of MediaMind and Chief Digital Officer of parent company DG.  “This research demonstrates the power of in-stream advertising and the massive potential advertisers have to reach their target audience in a memorable way.”

For more information on MediaMind, visit: www.mediamind.com

 

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