Shaken & Stirred - Influential Brand Profiling and Positioning

New luxury mini coach business gets PR support / Tristar Worldwide / Hume Whitehead

Tristar appoints Hume Whitehead

Tristar Worldwide, recipient of a 2012 Queen’s Award for Enterprise in International Trade, has appointed Hume Whitehead Limited to handle its public relations activity in the UK. Hume Whitehead will be responsible for raising the chauffeur services company’s profile within the business community and supporting its expansion into new services and markets, such as its new luxury mini coach business.Tristar Worldwide is one of the UK’s largest chauffeur drive businesses with over 500 vehicles, and is in the top ten worldwide.   Its overseas network operates in over 80 countries and it has offices in London, Manchester, Paris, New York, Boston and Hong Kong.

Dean de Beer

Dean de Beer, CEO of Tristar Worldwide, comments: “The Hume Whitehead team impressed us with their enthusiastic approach and clear understanding of the market and our needs. We very much look forward to working with them to increase our company profile, broaden our customer base and communicate our exciting business developments in the months ahead.  Having been awarded the prestigious Queen’s Award for Enterprise in International Trade last weekend, we are riding high and the appointment of Hume Whitehead couldn’t come at a better time”.

Hume Whitehead Director and co-founder, Sue Whitehead, who will be leading the account, adds: “We are absolutely delighted to have been selected to work with Tristar Worldwide at such an important juncture.  The company’s single-minded focus on delivering the highest quality service possible to its customers, its growth into new overseas markets and business sectors as well as the Queen’s Award make this a perfect time for us to help their team achieve their objectives.”

Sue Whitehead – Director
Sue Whitehead has over 25 years’ international travel industry experience in both the public and private sectors and is a Fellow of the Institute of Travel & Tourism. Before co-founding Hume Whitehead, Sue was Regional Director Europe, Middle East & Africa for the Hong Kong Tourism Board, achieving a record-breaking 2 million arrivals over a 12 month period.
As Marketing Director of two of the UK’s largest hotel groups, she ran award-winning communications campaigns and developed major new brands. Whilst with the world-renowned Orient Express organisation, Sue directed the global launch of the Eastern & Oriental Express service in Singapore. Sue says: I love the challenge of finding just the right solution for clients with very different business objectives.

“A company with credible and experienced principals in the UK travel and tourism market, small in size but attentive, agile and energetic”.

Helena de Senna Fernandes, Deputy Director, Macau Government Tourist Office


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