TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

All about Kelloggs 3D interactive cinema ad, multichannel marketing with Mailvivo and a cloud opportunity at Cisco

  1. Kellogg’s is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice Krispies Squares brand.

  2. Rice Krispies Squares was launched back in 1997 for women seeking an alternative to chocolate.
  3. The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square’s Rocky Road variant

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Editor …After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner).

Mark will concentrate on various pointers on how you can take your multichannel marketing to another level using the Mailvivo platform.

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The chief executive of Cisco took to the stage at this year’s Mobile World Congress to discuss the huge potential of the cloud opportunity, with the caveat that there will be losers as well as winners.

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Brands’ hunger for great social advertising is growing, and with increasing popularity come industry awards. Win awards

Now that social is no longer the province of experimental teams working with small budgets and wild ideas, more shops are paying attention to who’s doing great work in social. [more…]

 

 

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