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The benefits to a business of having a British domain name / Nominet

Nominet, the not-for-profit organisation responsible for the smooth and secure running of the .uk infrastructure, today announces the launch of a brand campaign to support its business delivering internet domain names ending in .uk.

The campaign, called ‘A great place to be’ emphasizes the benefits of having a, or  domain name for businesses, organisations or individuals in establishing a UK-centric, trusted internet presence.

Highlighting the trust and status associated with .uk domain names, a campaign website at will be the hub of the campaign, featuring customer testimonials as part of its creative execution, supported by online and off-line awareness campaigns targeting potential registrants. Promotions and supporting materials for the .uk sales channel – Nominet’s registrars – will follow.

This news follows Nominet passing the milestone of the registration of the 10 millionth .uk domain in March 2012.

The campaign is focused on delivering and building a compelling

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