Shaken & Stirred - Influential Brand Profiling and Positioning

Varonis, Big Data, Google+, Hutchison Whampoa, Red Rocket Media, StrongMail, Betfair, Rupert Staines, RadiumOne / theMarketingblog

More than two thirds of IT people think Big Data should be a strategic priority according to research conducted by Varonis, the leading provider of comprehensive data governance software.

More than half expect Big Data to be a strategic initiative over the next five years, but fewer than half of the respondents felt there was a clear definition of Big Data, even fewer felt they had adequate knowledge of Big Data products.

To download the full Big Data Research report, visit


The social media network Google+ is becoming a haven for photographers wishing to move away from Facebook’s strict rules on images.

According to an article by social media expert Emily Price, Google+ is becoming exceptionally popular with photographers due to the way it handles images and other visual content.By Red Rocket Media


Betfair are working with Essence digital to launch the Euro Team Selector, a brand new Facebook app to excite football fanatics throughout the Euro 2012 football tournament.


Rupert Staines of RadiumOne comments … “The rapid fall of Facebook’s share price following last week’s IPO is hardly surprising. If you were to compare it to Google’s valuation after eight years of existence, Facebook would appear to be considerably overpriced.

Understandably Facebook will have to respond by increasing commercial messaging throughout the network, but one has to question whether it is at risk of alienating its dedicated users, by saturating them with wall to wall ads.


StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, today announced the results of its “StrongMail Mobile Marketing Survey 2012.”

The survey showed strong and growing adoption for a wide range of standalone and integrated mobile marketing programmes; however, lack of resources and strategy were also identified as the key challenges holding businesses back from embracing mobile marketing. Conducted in April 2012, more than 800 business leaders participated in the global survey.



Hutchison Whampoa, Three’s parent company, has denied it will close down the mobile network, after reports suggested the UK network’s time was coming to an end.



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