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“Businesses need to understand exactly what ‘going mobile’ really entails,” says Mobile Marketing editor, David Murphy

by on June 7, 2012 in Events, Events & Awards, Lead story, Mobile Marketing, Retail News

Mobile Marketing Live, a new 2-day conference, exhibition, training and networking event for the global mobile marketing business, is now open for bookings. The event is organised by Mobile Marketing magazine, which has been reporting on the mobile marketing industry for the past six years.
Delegates are promised two action-packed days of knowledge transfer, live demos, workshops and case studies. They will have a chance to meet leading brands who’ve successfully taken their businesses mobile, including the Guardian, Barclaycard, Debenhams and Reuters, as well as global mobile innovators and agencies.  The event takes place on 1-2 October 2012 at The Business Design Centre in London.

“Businesses need to understand exactly what ‘going mobile’ really entails,” says Mobile Marketing editor, David Murphy. “Mobile Marketing Live will help businesses work out the best mobile solution to fit their strategy, be that to win new customers, keep existing ones loyal, or make it easy for customers to buy on the go. People will also be able to take part in free mobile marketing training sessions, hear top brands speak and talk to mobile experts.”

Delegates will hear the latest case studies and opinion from leading brands across Retail, Finance, Publishing, Healthcare, Travel, Automotive, Charity and Sports, Leisure & Entertainment.  Mobile experts will share their experiences on topics across multiple disciplines, including apps, mobile sites, advertising, location-based services, augmented reality and mobile payments.

Confirmed speakers so far include:

–       David Chan, CEO of Barclaycard Europe

–       Steve Wing, head of digital at the Guardian

–       Paul Francis, head of commercial systems at Domino’s Pizza

–       Sarah Baillie, mobile commerce manager at Debenhams

–       Jonathan Stephen, head of mobile product at JetBlue Airways

–       Bob Schukia, global head of mobile technology at Thomson Reuters

–       Craig Sullivan, Group e-Business manager,  Autoglass

–       Alex Kirmse, head of mobile at Zappos

–       Alistair Goodman, CEO of Placecast.

The exhibition will host over 60 exhibitors showcasing their mobile marketing services through live demonstrations providing a hands-on experience, as well as an Innovation Zone for start-ups to showcase their services to brands looking for the next big thing in mobile.  Exhibitors and sponsors already signed up include specialists from mobile advertising, messaging, media and marketing, including TextLocal, Prinovis, TradeMob, Inmobi, Mojiva, Fisku, Celtra, Strike Ad, Adfonic, Bosbec and Brainstorm.

Media Partners
The Guardian Media Network is the official event media partner.

Industry and discipline-specific media partners include the Association of Interactive Media and Entertainment (AIME); B2B Marketing; British Chambers of Commerce; Business Matters; Direct Marketing Association (DMA); GoMoNews; Institute of Direct & Digital Marketing (IDM); Interactive Media in Retail Group (IMRG); the Marketing Blog; MEF; Mobile Monday; MobiThinking; and Visibility Magazine.

There are still some sponsorship packages available – Gold sponsors include TextLocal, Prinovis, TradeMob and Inmobi. Silver sponsors include Mojiva, Fiksu, Celtra and Brainstorm.

Mobile Training
A Mobile Training Academy at the show will offer free mobile marketing training to conference delegates on a range of subjects.

– The exhibition is free to go to.
– 1-day Conference Pass costs is just £195 if booked before 31 July.
– A 2-day conference pass is just £395 if booked before 31 July
– Colleagues can attend at half price

For more information, see
Contact: Shelley Dowsett / +44 (0) 20 7183 5308  / 0207 183 5308

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