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by on June 15, 2012 in News you can use, Nuggets, Retail News

Question  :  Want your success story featured here on a regular basis?

If that is the case  – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent.

Premier Foods is selling its vinegar and sour pickles business as it continues its strategy of concentrating on “power brands”.

 

It will sell Sarson’s and Dufrais vinegars and Haywards pickles for £41m to Japanese food producer Mizkan.

The products are predominately made in Middleton near Manchester and Premier said all staff will transfer to Mizkan.

Premier is concentrating on eight brands it thinks have the best prospects, including Hovis and Oxo. Others include Mr Kipling, Bachelors, Oxo and Sharwood’s.

Sarson’s is the UK’s best-selling vinegar brand. Both it and the Haywards business date back more than 100 years, with Sarson’s created in 1794 by Thomas Sarson. Haywards dates back to 1868 and also makes pickled onions red cabbage and gherkins. [more…]

 

Pinterest : The very best of the stories from theMarketingblog so far in June 2012 : Will Corry 01784 434 412

Question  :  Want your success story featured here? If that is the case  – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”.ContactWill Corry, the UK Brand Journalist 01784 434 412 .

Call today your time will be very well spent.

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This is a viral video campaign for Philips Male Grooming Products created by WDMP which sees Kelly Brooks shaving a guy in a barbershop with a Philips body grooming shaver – but not perhaps in a way you would expect!

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http://ontheedgelive.co.uk/london

Jane Sherwood contacted me with this offer – “I would like to offer you 2 complimentary tickets for ‘On The Edge London’.

This is the opportunity for you and a colleague to be at ‘On The Edge – London’ at no charge. The ticket cost is £295. So a free double ticket is a ‘no brainer’It’s so easy. All you have to do is tell us in the comments below the date of this event – On The Edge – London’. One lucky winner will be picked on Monday 18 June 2012 They will be given two complimentary tickets to this new event.

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Optomen Television called me to tell me about an exciting new food series for ITV1 called Food Glorious Food.

They said … This is a search for Britain’s best loved recipe, and it’s a competition that anyone can enter, as an individual or as a group all it takes is the ability to cook one delicious dish. It could be someone with a dish that has been passed on down through generations, do they have an age-old, favourite recipe that you’d like to make a comeback or perfected a traditional dish with a secret ingredient.

The winning dish from the series will earn its owner £20,000 as well as the pride of seeing their dish on the shelves of Marks & Spencer. The closing date for all applications is 29 June 2012.

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John Starr, managing director of Clareville, the PR agency that has developed the Giftcard & Voucher week comments: “We’re pleased to welcome onboard our partners for the inaugural Giftcard & Voucher Week and look forward to starting the promotional activities.

As official supporters of Giftcard & Voucher Week, our partners will benefit from increased exposure in the run up to the Christmas period and support the drive to position giftcards and vouchers as the perfect gift, incentive or reward across both the consumer and corporate sectors.”

Launching in November 2012, Giftcard & Voucher Week this week reveals its first confirmed partners. They include: Debenhams, Halfords, H. Samuel, National Garden Gift Vouchers, Theatre Tokens and Wickes. [more…]

The use of ‘Big Data’ is the latest, and possibly most powerful, tool in a marketer’s arsenal. More than 2.5 trillion pieces of data are created worldwide each day – but how can it be used effectively, and creatively, to influence marketing strategy, when numerous sources provide never-ending tracts of information?

The Creativity Marketing Centre at ESCP Europe Business School’s London campus is exploring these questions at a one-day conference on June 28, 2012. More information about the conference can be found at www.creativitymarketing.com[more…]

 

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