Shaken & Stirred - Influential Brand Profiling and Positioning

London is a very important part of the Meantime story – we’re Greenwich born and bred

Meantime Brewing Company, the London craft brewer, is launching its first above-the-line advertising campaign: “Londoners”. It breaks on 6 June 2012 in Time Out and Evening Standard.
Each execution features different black and white shots of creative “Londoners” – those who have moved to the city and have made London their home – to reflect Meantime’s passion for its geographic roots and ambition of developing craft beer styles taking old recipes and improving them.

The models for the campaign were street-cast by Stoddart and his team for the campaign and include a Polish stuntman, Brazilian tailor, a UK graphic designer who moved to London and an illustrator amongst the seven people featured.

Richard Myers, marketing director of Meantime Brewing Company said:

“London is a very important part of the Meantime story – we’re Greenwich born and bred – as well as a central part of the story of beer itself. At Meantime, we want to be an influential part of London regaining its place as the home of the finest brewing in the world.

“We also wanted to celebrate the talents of craftspeople from across the city – whether tailors, illustrators, designers, dancers – in order to tell our own story of being a craft product. The Brewhouse Bar and Kitchen will host daily tours and food and beer matching nights to educate drinkers about craft brewing and craft beers – showing off the range of styles and flavours available.

Nick Miller, Chief Executive of Meantime Brewing Company said:

“We will be able to produce 28 different types of beer at our new brewery – all using the latest technology to create the perfect brew, every time.

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