Shaken & Stirred - Influential Brand Profiling and Positioning

‘Power of Pine-Sol’ strikes fear in men (video)

The prank-tastic power of Pine-Sol!

Filmed by Conscious Minds at a test house in Pasadena, CA in April, Pine-Sol invited 50 men to a product test. They were told Pine-Sol was documenting how men between the ages of 25-35 use their product to clean messes.

That’s were the test ended and the fun began. Diane Amos, the Pine-Sol lady herself, was hidden in a cabinet, beside a window, and behind a door. As the men cleaned, out she would jump with hilarious results.

Good stuff. Way more soul than Mr. Clean!


Leave a Comment