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Shaken & Stirred - Influential Brand Profiling and Positioning

A list of tips and tricks to give your company’s product or service that extra boost to gain customer loyalty

Are you struggling to compete with businesses selling the same product or service?

Are you looking to find a way to blow them out of the water and gain competitive edge? Now is the time to stop worrying.

We’re going to reveal a list of tips and tricks to give your company’s product or service that extra boost to gain customer loyalty. Via UK Marketing Network

It’s all down to brand identity you see. A strong and consistent brand identity can position you as a market leader – Just take a look at Coca-Cola. The soft drinks company always features in the top 10 of the world’s best global brands. A soft drink! How is this possible? Society doesn’t need a soft drink, yet somehow Coca-Cola has managed to create such a firm identity, that their brand has been embedded into our culture. I mean can you image a world without Coca-Cola? It may sound like a silly question, but just this very notion proves how much the Coca-Coal brand has become a part of our lives.

So, do you want to know what the secret to their success is? No problem.

This article will examine some features of Coca-Cola’s brand identity strategy and explain why it’s successful, so you can adopt their tactics and apply it you’re your own business. Yep, it’s embarrassingly simple. From packaging and signage design to web and social applications, we’ll analyse how brand identity can differentiate you from your competitors by taking examples from the number one fizzy beverage.

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