Shaken & Stirred - Influential Brand Profiling and Positioning

Coffee chain’s cup sleeve is printed with the hour’s top headline

Via Springwise .. For many people coffee and a newspaper go hand-in-hand so it was only logical that United Arab Emirates’ Gulf News would take the next step and amalgamate the two.

The result saw Tim Hortons coffee shops in the UAE selling cups of coffee that had paper sleeves printed with the news headlines of the day. The intention was to use the coffee holders as a marketing tool to show off Gulf News’ attention-grabbing headlines and encourage coffee drinkers to keep coming back for their daily hit of news.

Read more about the Y&R Dubai campaign »

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