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New report : Tightening up the rules governing drinks advertising

In a blow to alcohol marketers, the health committee’s report on the Government’s Alcohol Strategy included a number of recommendations aimed at tightening up the rules governing drinks advertising.

It praises TV advertising restrictions, which prevent ads around programmes with a particular appeal to children, and calls for the approach to be extended to cinema advertising.

“Serious consideration should be given to reducing to 10% the proportion of a film’s audience that can be under 18 and still allow alcohol to be advertised, or to prohibiting alcohol advertising in cinemas altogether except when a film has an 18 certificate,” the report says.



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