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Over 50. “Having grandchildren, being free to do exactly what I want” / Vox Pops International

by on July 18, 2012 in Lead story, Online Video, Research, Videos

Vox Pops International

There are an increasing number of over 50’s in the UK and if they are your target group, you need to understand them.

What better way is there than to see them for yourself, talking about issues that impact on your business?

Last month we filmed and interviewed 40 people, aged 50+, in Greater London and Manchester.


One of our questions was: What does being over 50 mean to you? here to watch what they had to say.

Results showed that 30% of responses to this question were negative but 70%were positive

“I actually feel that after 50 there’s all sorts of things… you’ve got that maturity and knowledge, confidence, and maybe you’ve learnt actually what you want to do rather than all the things that you had to do. So it’s a new beginning I think.” – Solicitor, 55, m

“Over 50. Having grandchildren, being free to do exactly what I want. Not so many worries. Standing up for yourself more.” – Retired, 56, f

“I think being over 50 especially if you’re a woman can be a really good deal because the nagging mother in law has gone, the children have hopefully have flown the nest and if you haven’t left it too late, you think you know what, I’m going to have time for myself now.” – Administrator, 55, f

For more information about this research go to

To create your own video all you have to do is:

– Download the transcripts or ask us to email them to you
– Make a note of the quotes you want using the Paper Edit sheet provided
– Send through your quote selection to us
– We will provide an editing cost based on your selection
– We edit the footage together and send it to you

Alternatively, give us a ring on 020 8786 8855 and ask for Charlotte

Vox Pops International

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2 CommentsAdd yours

  • John Laser - July 24, 2012

    Being over 50 is not a problem at all. Even better if you don’t have to worry about work anymore! I’m loving it…

  • Frank Clarivu - July 30, 2012

    Over 50s can certainly enjoy the finer things in life. All we really have to worry about is keeping our bodies in check!

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