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Social media : Personal branding best practice (including carving your niche, targeting influencers, and of course, ‘Googling’ yourself)

by on July 3, 2012 in Apps, FaceBook, Google, iPhone, LinkedIn, Marketing, Metrics, Mobile Marketing, Movers & Groovers, Nuggets, Pinterest, Retail News, Social Media, Twitter

Eloqua, the leading provider of on-demand Revenue Performance Management solutions, today released the Grande Guide to Personal Branding, the latest in its series of award-winning eBooks. Written by Dave Cutler, who employed personal branding strategies to raise his visibility, credibility and ultimately secure a prominent social media position, the guide contains practical tips derived from Cutler’s personal story of how he went from losing his job to establishing himself as a thought leader in his particular industry.

The Grande Guide to Personal Branding breaks down this emerging new practice through how-to’s, resources, tools and graphics. Cutler shows, step-by-step, how he went from being laid off, to becoming an influencer, to making headlines in major media outlets like The Boston Globe.

“Many marketers feel like personal branding involves some kind of obscure jiu jitsu,” said Dave Cutler. “But my personal experience clearly shows that there’s no mystery to becoming influential in your space. That’s why I was thrilled to share my story, along with the methods and tools that can help others start building out their personal brand today.”

“When I read Cutler’s remarkable story in The Boston Globe I thought, ‘Every marketer can learn something from him,’ so we invited him to contribute to our Grande Guide series,” said Joe Chernov, VP of Content Marketing at Eloqua. “He and our managing editor, Jesse Noyes, have a veritable how-to manual for professional reinvention.”

The Grande Guide to Personal Branding is available for free today along with other installments in the award-winning series of ebooks, including the Grande Guide to Social Demand Generation and the Grande Guide to B2B Content Marketing.

About Eloqua

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads.

Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email

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