Ocean Outdoor, the premium digital outdoor media owner, and Brand Republic have launched their annual competitionto find the best creative work in digital outdoor advertising, including full motion, subtle motion and interactivity.
Ocean Outdoor is inviting submissions from brands and the creative community, with the opportunity to win a share of a £250,000 prize fund and a chance for their work to be showcased at three of Ocean’s most iconic digital outdoor locations – Eat Street Westfield, Holland Park Roundabout and The Two Towers West.
Films of every entry received will be showcased on a dedicated website, www.artofoutdoor.com. The best 10 entries will go on to be judged by a panel of industry experts and the winners announced at an awards ceremony in October.
It’s free to enter the competition which is open until August 31.
Previous Art of Outdoor winners have gone on to secure prestigious Cannes Lions.
Ocean Outdoor Chief Executive Tim Bleakley said: “One of last year’s winners, the MicroLoan Foundation, has just won a Gold Cannes Lions for its Pennies for Life campaign. This was a ground breaking approach to fundraising which signals the convergence of new technologies and the creative synergies that presents. We very much hope that this year’s competition will push the boundaries of digital out of home even further.”
Philip Smith, head of content solutions at Brand Republic Group said: “This is the platform through which brands and agencies can truly push into new territory using evolving technologies to capture and communicate through three of Britain’s best digital sites. Last year’s entries demonstrated the possibilities and potential. I very much suspect that this year’s event will take us even further into the new digital dawn.”
To find out how to enter visit www.artofoutdoor.com