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‘Tis the sea­son for dig­i­tal mar­keters to remove their “fun in the sun” and “back to school” hats

Via Adobe Digital Marketing Blog

It’s amaz­ing to reflect on how quickly this year has passed!

‘Tis the sea­son for dig­i­tal mar­keters to remove their “fun in the sun” and “back to school” hats, and dust off their hol­i­day attire in prepa­ra­tion for the hol­i­day shop­ping rush.

It’s only a few short months away, but there’s still time for mar­keters to imple­ment very impact­ful short term strate­gies that can test value incen­tives, shop­ping pro­mo­tions, and checkout/shipping processes to opti­mize their hol­i­day shop­ping chan­nels and strengthen cus­tomers’ con­fi­dence and sat­is­fac­tion in the pur­chas­ing and deliv­ery options avail­able to them.

more…photo credit: Mike Licht, NotionsCapital.com via photo pin cc

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