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CCR data becomes licensed reseller of Acxiom’s Purity ‘real movers’ file

UK data cleansing and enrichment specialist CCR Data has further developed its offering by becoming a licensed reseller of the Purity goneaway suppression file from Acxiom.

Over the last 15 years, CCR has made a name for itself as one of the most advanced data services companies in the UK, working with leading brands to improve the data quality and depth of data through data cleansing and data enrichment services.

Acxiom is a global leader in data management, including suppression services, with more than 40 years’ experience of working for blue-chip clients across all major industries.

Purity draws on Acxiom’s InfoBaseTM Lifestyle Universe database and is based on fully validated non-residents to provide organisations with a transparent and true goneaway screening file. Based on validated non-residents, Purity accurately checks goneaways really have left an address, ensuring client are not wasting campaign spend on ‘false goneaways’.

Edward Spicer, Managing Director at CCR Data, said: “Data cleansing has always been a core service of CCR, and as part of our continued development of systems and services we identified Purity from Acxiom as a data suppression file which will add true value to our solution. Purity has proven to be a unique source of suppression data and this addition to CCR suppression set will help our customers vastly improve the quality and validity of their marketing data.”

Jonathan Clough, UK Product Manager, Acxiom, says: “This is an important partnership for Acxiom and we are pleased to be able to supply CCR and its clients with our proven Purity product, which allows organisations to screen out inaccurate goneaway records, thus boosting the efficiency of their marketing campaigns.”

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