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How a “Viral Video” works (video)

“Viral Video” is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Watch the video

Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online.

Jonah Peretti, Buzzfeed
Kevin Allocca, YouTube
Brad Kim, Know Your Meme
Dan Gurewitch, College Humor
Mark Douglas and Todd Womack, Key of Awesome
Michael Learmonth, Advertising Age
Casey Neistat


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1 thought on “How a “Viral Video” works (video)”

  1. Love viral videos but haven’t seen a lot of those clips. Great little doc.
    We’ve been having a lot of fun making our video which I suppose is, like you say, something akin to a pop song but we’re also trying to keep people up to date with the Olympics without mentioning the ‘O-word’ too openly to stay on the right side of LOCOG.

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