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New eBook Draws Blueprint to Blogging for B2B Marketers

Eloqua (NASDAQ: ELOQ), the leading provider of on-demand Revenue Performance Management solutions, today released the “Grande Guide to B2B Blogging,” a practical guide that demystifies one of modern marketing’s most effective but poorly understood strategies. Written by Mark Schaefer, author of Return On Influence and the widely read “Grow” blog, the free guide breaks down how to build and engage a vibrant community through B2B blogging.

The latest in Eloqua’s award-winning series, the “Grande Guide to B2B Blogging” examines how blogging fits into a modern B2B marketing strategy, delivering fresh, intelligent content that keeps prospects engaged throughout the buying cycle. The guide is jam-packed with illustrative data, case studies, best practices, how-to tips and additional resources.

“More than a decade after its creation, blogging remains a black box for many companies, especially B2B marketers,” said Mark Schaefer. “Even those businesses that get started often fail to do it right. This guide helps break down the secrets to success so marketers can use this invaluable tool to generate awareness, interest and education, and keep the conversation going.”

“At Eloqua, we’ve seen firsthand how powerful blogging can be for demonstrating thought leadership and establishing a reputation as a trusted partner among customers and prospects,” said Joe Chernov, Vice President of Content Marketing at Eloqua. “It’s become indispensable in the modern marketing world, and Mark really shows how B2B brands can capitalise on it today.”

The Grande Guide to B2B Blogging is available for download here. Marketers can also find other free titles like the Grande Guide to Community Management and the Grande Guide to Social Demand Generation.



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