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Performics Partners with BrightEdge for SEO in 19 European Countries

by on August 16, 2012 in Latest News, Lead story, Nuggets, Retail News

Performics, performance marketing leaders from Publicis Groupe, today released results for a 19 country campaign for GM’s Chevrolet brand powered by BrightEdge, the global leader in enterprise SEO, delivering a 41 percent increase in organic search traffic in just three months.

“For managing SEO engagements we have found BrightEdge to be the best solution in the market,” said Richard Kirk, Head of SEO for Performics. “The interface is fantastic – nothing else I’ve seen is so customizable. Thanks to the reporting features, our clients have also found it much easier to understand SEO and the progress we’ve made.”

Performics was tasked with managing and optimizing SEO for its client Chevrolet across 19 websites throughout the EMEA region – each in different languages with local nuances and reporting needs. The company partnered with BrightEdge to create a standard, customized dashboard for all 19 individual markets that could be distributed automatically once a week. Using the BrightEdge S3 platform, Perfomics worked with marketing managers in each region to analyze SEO and provide recommendations on how to increase organic search results weekly. Both Chevrolet and Performics were also able to gather and analyze data and execute campaigns across several EMEA markets through a central dashboard.

“Our goal is to help our clients get more innovative with SEO practices,” said Jim Yu, CEO of BrightEdge. “With Performics, we helped them get there by working very closely with their team to provide custom recommendations for their Chevrolet account.  As a result, the brand saw a significant increase in organic traffic and the Performics team was able todrive more engagement in less management time.”

More than 2,000 major global brands and companies choose BrightEdge for its innovative search technology and platform, S3, which includes patented SEO share-of-voice competitive  tracking, support for Google Search+ Your World and unique social SEO capabilities for its customers.


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1 CommentAdd yours

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