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Screenmedia expo 2013 – innovations ranging from virtual stores to data-driven screenmedia (video)

Screenmedia expo 2013 will take place at Earls Court 2 in London on May 22-23.

Screenmedia expo in 2013 promises to be the most exciting yet as the digital out-of-home media sector increases its footprint and widens its scope.  For video highlights from the 2012 expo plus access to all the presentations please go to;
http://screenevents.co.uk/screenexpo2012/
We are seeing DOOH simultaneously making further inroads into the mainstream, and diversifying into a range of new applications and technologies.

For example, digital billboards and posters are becoming more common sights every day, confirming the medium’s acceptance by the major outdoor advertising players. But at the same time, exciting innovations ranging from virtual stores to data-driven screenmedia – and of course the convergence of data-driven screenmedia with mobile and social platforms – are opening up new ways to communicate with consumers, and broadening the definition of DOOH.

All this means that at Screenmedia Expo 2013 we expect to see a wider range than ever of exhibitors and visitors.

On the exhibitor side, the growing variety of technology, content and commercial solutions that come under the umbrella of “digital out-of-home” suggests that businesses from outside the traditional narrow definition of “digital signage” will now more than ever find Screenmedia Expo a beneficial fit to their marketing programmes.

On the visitor side, meanwhile, not only will the broadening screenmedia value chain make for greater than ever appeal, but increasing awareness and adoption of DOOH by end users in numerous industries will draw many more to the event. The visitor pool will also be swelled by the substantial numbers of overseas attendees who see Screenmedia Expo as the most valuable event in the sector for their region.

The combination of higher awareness, wider adoption, and a broader range of applications promises that 2013 will be an explosive year for digital out-of-home, and Screenmedia Expo will reflect that.

For video highlights from the 2012 expo plus access to all the presentations please go to;
http://screenevents.co.uk/screenexpo2012/

If you would like to receive a copy of the floor plan and sponsorship opportunities then please email – info@screenevents.co.uk or call UK +44-(0)1733 559 461

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