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Users can interact with advertiser’s content – watch video, play games, delve into product info, follow the brand on Facebook or Twitter – without leaving the page

by on August 10, 2012 in Advertising, Apps & Software, Gadgets, Lead story, Mobile, Mobile/Tablet, Online Advertising, Online Video, Tech

Most mobile ad formats are adapted from desktop. Banner ads are squeezed to fit far smaller spaces, with resulting compromises in clarity.

Too often mobile ads are a pixelated mess, a shrunken cluster of slow loading indistinct graphics and blurred text. This is no way to engage an audience, to invite discovery, to inform and delight. Discover more about advertising with Respond Mobile – contact advertise@respondhq.com

Respond offers an alternative vision of mobile advertising. Rather than ignore the limitations of space and time in mobile, we’ve embraced these restrictions and turned them to an advantage.

Respond uses a simple fast-loading button format. It’s supremely touch-friendly, built for instant clarity and speed. We don’t expect users to wait for the ad to deliver the message, or squint and try and decipher it (because they won’t) – we provide it up front.

Of course this depends on pinpoint targeting – the right message must be delivered to the right person. And it is, because we use an advanced algorithm that matches ads based on semantic analysis of each page, the location of each user, and the device they are using.

It also depends on placement. Here too Respond has an advantage. Our buttons are usually placed below each article’s headline or main image, and again at the end of the column of content, across premium publisher sites.

Of course the button is just half the story. When users click (or rather ‘tap’) the button, the campaign is delivered instantly within a Full Screen Engagement. This means users can interact with advertiser’s content – watch video, play games, delve into product info, follow the brand on Facebook or Twitter – without leaving the page, for a truly user-initiated non-interruptive experience.

Discover more about advertising with Respond Mobile – contact advertise@respondhq.com

About Guy Cookson

Guy Cookson is the co-founder of Respond, a unique digital advertising platform that makes it possible for advertisers to fully engage people on the sites they love, and for publishers to generate incremental revenue without compromise. Follow Guy on Twitter.

 

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