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Via Rapanui : Something fishy about weatherman base-jumping tale (video)

by on August 21, 2012 in Events, Lead story, London & South East, Retail News, Rock 'n Roll, Small Business, Startups, TV, Videos

Iconic TV Weatherman, Climate Warrior and now B.A.S.E. Jumper. Michael Fish (MBE) has teamed up with Award-Winning eco-fashion brand Rapanui, parachuting off a block of flats in central London to raise awareness of climate change.

“Climate change is so important. We’ve got to do something about it now. If it means that people have to make sacrifices to achieve sustainability, if it means jumping off a building, then so be it.” – Michael Fish, MBE

Read the full story in Michael’s own words at http://rapa.me/fish

Michael Fish MBE said:

“Raising awareness of climate change is really important, because there is no doubt whatsoever that if we carry on the way we are there will be shortages of food, shortages of water, towns and cities will be flooded, there’s all sorts of chaos that could arise, in fact some of it is already happening.

We have to something about it now, not wait until it’s too late. If some of us have to make sacrifices, like risking our lives by jumping off buildings, then so be it”

Martin Drake-Knight co-founder of Rapanui said:

“Climate change is an issue close to our hearts, we hope Michael’s film will raise awareness of what is probably the greatest threat to mankind”

Watch and share a video of the Michael Fish B.A.S.E. jump here: http://youtu.be/7h-Y8NazBCI

 

Michael Fish MBE

Netweather and  became infamous in the wake of the Great Storm of 1987; a few hours before the storm broke, on 15 October 1987, he said during a forecast: “Earlier on today, apparently, a woman rang the BBC and said she heard there was a hurricane on the way… well, if you’re watching, don’t worry, there isn’t!”. That evening, the worst storm to hit South East England since 1703 caused record damage and killed 18 people.

About Rapanui Clothing

Rapanui was founded in 2008 by Rob and Martin Drake-Knight, now aged 25 and 27, with £200 savings. The brand uses organic fabrics, ethical manufacturing and wind-powered facilities. Rapanui has won numerous awards including the RSPCA Good Business Awards and The Sustainable Business Awards.

They now employ 10 staff in their office on the beach in their home town of Sandown, on the Isle of Wight.  There’s a skate ramp in the office and a coffee shop out the front. The founders still find time for fishing during lunch breaks and when the waves are up in Sandown Bay you’ll find them in the water – just to the left of the pier.

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