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What successful mobile marketing campaigns should look like / ad:tech London / Mobile Marketing Association

by on August 16, 2012 in Events, Events & Awards, Lead story, Mobile Marketing, Mobile/Tablet

Dedicated pavilion and speaker programme to feature mobile industry leaders including Mojiva, MobPartner and InMobi

The MMA will have a dedicated mobile marketing pavilion at the show

The MMA in collaboration with ad:tech has confirmed a dedicated speaker programme of  industry leaders for the Mobile and Social theatre, which will feature the likes of MMA members Mojiva, MobPartner and InMobi

With a 53 per cent growth in mobile marketing representation at ad:tech in the last two years, the MMA pavilion has become an important part of the show as it supports MMA member visibility. In addition, the event will feature a dedicated ‘Mobile and Social’ speaker programme to help attendees understand what successful mobile marketing campaigns should look like.

Supported by the Mobile Marketing Association for the past four years, ad:tech London has been recognised as a must-attend event for the mobile industry. Held on 19-20 September, ad:tech London, will provide a mobile marketing platform for MMA members to meet and conduct business with suppliers and buyers that have £1.56bn to invest in marketing solutions.
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The Mobile Marketing Association (MMA) has teamed up with ad:tech London for the fifth year running to improve the information and opportunities available to mobile buyers and suppliers attending the show.

With a 53 per cent growth in mobile marketing representation at ad:tech in the last two years, the MMA pavilion has become an important part of the show as it supports MMA member visibility. In addition, the event will feature a dedicated ‘Mobile and Social’ speaker programme to help attendees understand what successful mobile marketing campaigns should look like.

Mobile marketing is rated by attendees as the second most important reason for attending ad:tech London. As a result, the MMA and ad:tech are working closely to secure a strong line-up for the Mobile and Social theatre which complement the conference’s overall theme: ‘Digital is the bigger picture: When will brands catch up?’.

Confirmed speakers so far include:

  • John Stoneman, InMobi – The role of tablets in the consumer sales journey
  • Nick Marsh, Mojiva – Mobile creative: a wealth of opportunities for brands
  • Dave Kaye, Kiosk – Mobile communities for instant insights in emerging markets
  • Alessandro Rizzoli, Mopapp – It’s land-grabbing time! What metrics you need to know to survive in the mobile space
  • Paul Childs, Adfonic – Driving consumer engagement through mobile
  • Cristina Constandache, MobPartner – User acquisition models in mobile affiliation

Paul Berney, CMO and managing director EMEA, MMA, said “Understanding the direction of the industry and having the opportunity to learn from the most important digital and mobile movers and shakers is key to improving and building on mobile marketing strategies. Our partnership with ad:tech will help attendees to facilitate and build on this knowledge, enabling brands to understand how to stand out from their competitors and achieve recognition long term.”

Chris Asselin, head of UK, ad:tech, said “Since our relationship with MMA began we have seen a real uplift in the interest around mobile marketing. The 35 per cent increase in attendance to the mobile marketing theatre since 2010 reflects this and we are keen to continue catering to this growing demand.”

For more information on ad:tech London or to register please visit: http://www.ad-techlondon.co.uk/default.aspx

To find out more about pods in the MMA Pavilion please contact mma@libertycomms.com.

 

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