Customer loyalty – for brands everywhere, it’s the Holy Grail. Yet, while creating loyalty is one thing, sustaining that loyalty is quite another. Customers these days are fickle, flighty, quick to move onto the next ‘offer’ on the horizon. And it’s understandable that this is the case. The backdrop of deafening white noise confronting all consumers can be disorientating. Pitching your brand in a personalised way, gaining unprecedented one-to-one access to customers – in short, capturing and retaining their attention – is a huge challenge for brands.
Which brings us, in a roundabout way, to Shopitize. Shopitize.com is a fresh and revolutionary shopping platform designed to ease and simplify the way in which consumers go about their daily shopping and interact with the brands they love the most.
Retailer-independent Shopitize facilitates truly personalised relationships between brands and consumers – all via smartphones. Shopitize was founded in 2010 by London-based former banker Irina Pafomova, former management consultant Dr Alexey Andriyanenko and Australia based tech entrepreneur, investor and former Australian cabinet minister Hon Alan Griffiths.
Shopitize members use their smartphones to snap photos of paper shopping receipts and then upload these to the Shopitize website via a neat and sophisticated smartphone app. Alternatively they can download receipts directly onto the Shopitize website.
Once all of this shopping information is securely stored by the consumer, they can then take advantage of that – benefitting from loyalty points, discounts and personalised offers from their favourite brands.
The key with Shopitize is that it cuts out third parties who previously used shopping data. With Shopitize, that data is shared only between the consumer and their favourite brands – creating a win-win scenario. Consumers gain by being rewarded with the best offers while brands gain from gaining that all-important personalised access to their customers.
Shopitize also offers other major benefits for users – enabling them a clean and unlimited web storage space where they can save and organise their receipts, see spending reports and view always up to date shopping lists.
Shopitize was originally inspired by younger mobile phone users and the possibility of this generation being rewarded for their brand loyalties. It soon became clear, however, that the concept could apply to consumers of all ages and income brackets, and across all retail sectors – from FMCG to handbags, clothes, cars and shoes.
How Shopitize works
At Shopitize, discounts are collected on purchases of individual products. This allows for a significantly higher amount of value being transferred to customers compared to Nectar, Tesco Club Card, Boots Points or similar programmes, where points are earned on the total amount spent regardless of product choice.
Shopitize’s offering to consumers is easy, highly rewarding and fun way to shop for regular needs. These three things define a positive shopping experience for consumers in today’s market and are set to drive the adoption of the app by users.
Shopitize is dedicated to becoming a pioneer and a global leader in mobile marketing ‘tailorcasting’ – communicating promotional and advertising messages individually tailored to shopping behavior, lifestyle and real-time context of consumers.
Unlike all existing loyalty programmes, Shopitize puts a consumer in the centre and gives brands tools to join each consumer’s circle of trusted brands.
Shopitize enables consumers to monetise their loyalties and brands to rationalise their marketing spend, which in turn, allows them to transfer a large part of the resulting savings to consumers.