The trial restaurants will offer guests a casual dining experience and a brand new menu focussing on steak as well as modern twists on classic dishes. New branding for the trial restaurants will reinforce the brand’s steak heritage through a stylised pink cow logo and a new strap line “Passionate about steak”.
The first trial restaurants are now open in Ashford, Burton on Trent and Birmingham followed by more later this financial year. Each restaurant’s interior will have a contemporary new look that echoes the new Beefeater branding.
David Murdin, Marketing Director for Whitbread Restaurants commented “Beefeater is trialling a new look and menu, with a whole new take on steak, at three of its restaurants across the UK. We’re excited to see how these first trial sites are received by our customers.”