Shaken & Stirred - Influential Brand Profiling and Positioning

Banana Kick leaves Trinity Walk customers feeling ‘Spooked’

Banana Kick has created an integrated Halloween campaign for Wakefield’s flagship shopping centre, Trinity Walk. The Leeds-based marketing agency won the account after a pitch in September and its ‘Spooked at Trinity Walk’ campaign is their first activity for the centre.

The three-week awareness campaign promoting a programme of Halloween-themed events at Trinity Walk comprises of local press and radio as well as online banners and an outdoor campaign using poster sites throughout Wakefield.

Banana Kick’s track record in experiential marketing has also proved invaluable, as Account Manager Jordan Madrick explains:

“To coincide with half term we worked with Trinity Walk and their retailers to devise a programme of events for families that make the most of the facilities at the shopping centre. These range from a dance class where children and parents can practice their monstrous moves to a grisly demonstration by thelocal hospital’s pathology lab!”

Commenting on the campaign, Katherine Busby, Trinity Walk’s Marketing and Retail Liaison Manager said:

“We’ve been really impressed with the way Banana Kick have managed the ‘Spooked’ promotion – delivering an uplift on footfall like for like against 2012. Trinity Walk is key family destination for the local community, so events like Halloween are really important. With ‘Spooked’, Banana Kick have delivered a great promotion that has delivered on all levels.”

Banana Kick is a specialist sports, leisure and experiential marketing agency based in Leeds.

Established in 2008, it now employs over 30 full-time staff, working with clients including Genting Casinos, Nouvelle, Yorkshire County Cricket Club, Costcutter and Run For All.

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