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Boris Johnson / ‘Mission IMBORISABLE’ – a blockbuster mini-film created by the Remarkable Group

London mayor Boris Johnson’s much-anticipated first appearance at the Conservative Party conference was heralded by a blockbuster mini-film created by Hampshire-based marketing and communications agency Remarkable Group.

The explosive video, entitled ‘Mission IMBORISABLE’, imagined the popular politician cycling to work down steps and over obstacles past some of the capital’s best known landmarks on one of London’s ‘Boris Bikes’.

It was produced for the grassroots ConservativeHome group by NÜKO, the digital and creative division of Remarkable Group which has its offices in Winchester.

The NÜKO team delivered a second film, also for ConservativeHome, to rally support to win an overall majority at the next election. It was picked by BBC Radio 4 presenter James Naughtie in an interview with the prime minister, David Cameron, on the ‘Today’ programme.

‘Mission IMBORISABLE’ was played on Monday October 8th to welcome Boris Johnson when he spoke at a ConservativeHome fringe meeting during the party’s conference in Birmingham.

It also flashed up some his key achievements as mayor – and even included the infamous clip of him hanging perilously from a zipwire during the Olympics.

The two films were directed by Mike Buonaiuto, NÜKO’s award-winning head of film and video. He commented: “At NÜKO we like to have fun with film but also consider strategically how each element of a video can lead to its success.

“It was brilliant to see our films up in lights supporting Boris and the Conservative Party at the conference this year. It definitely made it worth shooting the stunts around London on a ‘Boris Bike’ with a Johnson look-a-like in the early hours!”

NÜKO’s previous work includes an award-winning campaign video which scored 800,000 YouTube hits in its first week. It was commissioned by the Coalition for Equal marriage and helped secure video backing for same-sex marriage from figures including the prime minister and Boris Johnson.

Remarkable Group chief executive Stephen Pomeroy said: “This is a really high profile showcase of what our talented team can achieve at the top level. What we are really proud of is being able to deliver film content for such a diverse range of subjects and issues.”

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