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BOTTLE wins Gold at 2012 Digital Impact awards

This week, BOTTLE, a leading Oxfordshire based PR agency, won the gold award for ‘Best Process to Evaluate a Digital Project’ at the 2012 Digital Impact Awards in recognition of the work that BOTTLE has undertaken with international development charity Practical Action.

It also picked up a bronze award for the use of digital by a charity.

The campaign BOTTLE undertook with Practical Action gained an estimated total reach of between 1 -1.5 million people in a three month period. Focusing on the topic of ‘technology justice’, the campaign generated: 102 articles or mentions on relevant blogs, websites and forums; over 3600 interactions on Twitter, Facebook and Google+; 20,000 Flickr and YouTube views; 197 registrants for a webinar, which gained a reach of 72,000 people via Twitter on the day.

This award comes on the hot on heels of a series of digital accolades for BOTTLE, including winning an award for its digital work at the CorpComms Digi Awards for the second year running, as well as being shortlisted for three social media campaigns in the 2012 CIPR PRide Awards.

Paul Sutton, Head of Social Communications at BOTTLE comments: “The Digital Impact Awards are extremely well-respected and renowned as highlighting the real cream of the UK digital and social media industry. Winning is a great achievement and shows how BOTTLE’s digital offering is moving from strength to strength.

“Social media communications forms an integrated part of BOTTLE’s PR programmes. It’s important to us to leverage this medium in the most efficient and creative way possible to reach existing and new audiences, and then measure this impact to prove the RoI – so we are thrilled our approach is being recognised with awards and nominations across the industry.”

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