Shaken & Stirred - Influential Brand Profiling and Positioning

Could Pheed be the new Twitter? / Why won’t this site crash and burn after a short run of attention, like so many others?,all,all

In short, think of it as Twitter, with a business plan. We always hear of “the-next-greatest-idea” social network that thinks it has what it takes to compete with the likes of Facebook, Twitter, YouTube, or Instagram. more…

See our messages in pheed. Check it out here Editor, theMarketingblog

Yet we also see big brands like Myspace or Google+ struggling to get in the game. So what makes Pheed any different? Why won’t this site crash and burn after a short run of attention, like so many others?

Pheed Launches A Social Network That Feels Like A Mash-Up Of Every Social Network You Use

[FastCompany] The new service pulls in elements of Facebook, Twitter, Tumblr, Instagram, YouTube, and SoundCloud on a single platform to make content creation easy.

My Take: Wow revenue is built into the business model at launch instead of trying to retrofit a business model into a “cool app”. They have two revenue options for content creators: 1. subscription – where an audience can pay a fee to access exclusive content (think celebrities) 2. pay per view or download.

I also find it interesting that the development team, Kobo, favors a comprehensive solution (text, video, pictures) as an alternative to specialized apps (Twitter, YouTube, Instagram). This bucks the “specialized app” trend that I’ve covered here extensively, but eventually I believe consumers will favour an “all in one” solution instead of “best of breed” apps.

Warning!UPDATE: Saturday morning: Twitter yanks Pheeds ability to post to Twitter.



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