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New from Gucci – a banner ad with a small “Pin it” button on the bottom left-hand corner

by on October 10, 2012 in Lead story, Pinterest, Social Media

First there were “save-able” banner ads — now there are pinnable ones

Gucci unveiled this week a banner ad with a small “Pin it” button on the bottom left-hand corner. The ad is part of Gucci’s Fall/Winter 2012 digital campaign, and will run on five sites: WSJ.comPolyvoreStyle.comLifestyle Mirror andNew York Magazine‘s fashion blog The Cut, a Gucci spokesperson wrote in an e-mail to Mashable.

Clicking “Pin it” will bring up two images to share onPinterest: A full-size image of the ad, and a product shot of the shoes it features . On Pinterest, both pins link directly to it.

The ad was developed in collaboration with Triple Lift, whose analytics platform will track the ad as it’s shared across Pinterest — if it is, in fact, shared. The ad’s dual focus on one model’s face and another model’s shoes doesn’t make it obviously pinnable, in my opinion — is one pinning the shoes, the photograph or the ad itself? Consumers don’t know they have multiple (and better) options until they click on the “Pin it” button.


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