Shaken & Stirred - Influential Brand Profiling and Positioning

David Beckham’s arrival would be a marketing coup

From Leytonstone to Manchester via Preston, Madrid to Los Angeles via Milan, David Beckham’s peripatetic path has been intently followed since his United debut in 1992.

The 37-year-old announced on Monday night that his last game for LA Galaxy will be the MLS Cup final against Houston Dynamo on 1 December, drawing the curtain on a spell in America that began when he left Real Madrid in 2007 and signed a five-year contract worth $250m (£128m).


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