Nestle Cereals is teaming up with GM Marketing (Ireland) Ltd in a new partnership for Northern Ireland.
The partnership starting on 1st January 2013 focuses on developing the breakfast cereal category in Northern Ireland for the benefit of both retailers and consumers.
Nestle breakfast cereals and GM Marketing will work together combining expertise to grow visibility and availability. (more…)
A new brand of Tortilla chips called Mexican Dave’s, is launching across the country in time for the festive season.
Born from a desire to bring Mexican flavours to the masses, these tortilla chips are available in three different flavours including Lightly Salted, Nacho Cheese and Hot-Hot Chilli.
Sold in 225g share size packs, make Mexican Dave’s the hoping to appeal as the snack of choice for dipping and sharing with friends this party season. (more…)
Following the engagement of our 11,000 members in focus groups, telephone interviews, and mail surveys in the last few months, we have found that the top innovation theme in our industry right now is how to make the most of co-creation whether for NPD or any business activity where innovation is needed.
Those we’ve dialogued with want to know: What is co-creation? Where did it come from? How long has it been going?
How does it differ from crowdsourcing and open innovation? Who should be involved? how do we protect the IP when ideas emerge spontaneously? What networks and platforms should we use? How to make the most of co-creation and how to avoid the pitfalls? (more…)
Kingsmill has launched price-marked packs for its Kingsmill Little Big Loaf and Kingsmill rolls ranges, to help convenience retailers boost bakery sales.
This follows recent research which indicated that over a third (37%) of all shoppers are more inclined to buy a product which is price marked as it gives consumers confidence that they are getting good value for money.
The packs are available for Kingsmill Little Big Loaf Soft White, Tasty Wholemeal, and Seeded, alongside Kingsmill’s 6pk rolls in Soft White, Tasty Wholemeal, and 50/50. (more…)
Spar UK is making its Christmas 2012 own label range more exciting this year in a bed to help retailers tap into the sales opportunities the festive season provides.
This year’s limited edition Christmas range will offer five limited edition sweet snacks: Iced Santa Gingerbread (RRP 80p), Iced Rudolph Shortbread (RRP 80p) both available on clip strips, Iced Cupcakes 4pk (RRP £1), Chocolate Crispy Cakes 6pk (RRP £1) and Mince Pies 6pk (RRP £1).
The new own label products will be available in SPAR stores in November. (more…)
Chocolatier Paul A Young, has teamed up with Rodda’s – makers of Cornish clotted cream since 1890 – to create a Chocolate truffle especially for Christmas.
Designed to showcase natural ingredients, the new Rodda’s Cornish clotted cream caramel will be freshly hand made in Paul A Young chocolateries across London from 1st December.
Paul has used Rodda’s Cornish clotted cream as the core ingredient in a truffle that perfectly blends this Cornish delicacy with ginger bread spices and 72% Single origin Venezuelan chocolate. (more…)
Marmite is adding a bit of sparkle to breakfast time with the release of its latest limited edition, Marmite Gold.
With the same ‘love it or hate it’ taste, this is the first time the spread has visibly changed with addition of real edible gold flecks.
Coinciding with the brands 110th anniversary, Marmite Gold is claiming to add ‘bling to your bread or a shimmer to your sarnies.’ (more…)