Shaken & Stirred - Influential Brand Profiling and Positioning

A prime-time TV commercial featuring a hoard of rampaging zombies on the loose

XXL’s zombies get the chop from Norwegian TV

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  • Neighbourhood being overrun by zombies?
  • Quick, grab your tennis racket and fishing rods
  • Comical advert ends with mass battle in stadium

How much shock and gore is acceptable in a prime-time TV commercial? Viewers in Norway have drawn the line at this graphic ad, claiming it is too violent.

Featuring a hoard of rampaging zombies on the loose, the advertisement for Scandinavian sporting goods chain XXL caused uproar when it aired on Norwegian television over the weekend.


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