Shaken & Stirred - Influential Brand Profiling and Positioning

Start beer shopping and ‘Tweet Your Receipt’ for cash prizes of £250 / Budweiser Budvar

‘Tweet Your Receipt’, a new form of engaging with the consumer, is being pioneered from now until the end of December in the drinks off-trade by Budweiser Budvar.

During this period, purchasers of the Budvar Original 330ml four packs can take a digital picture of the printed receipt, log into Twitter and tweet it to @TweetUrReceipt to enter a draw for cash prizes of £250 and other prizes including a year’s supply of Budvar.

Participants chosen as one of the random winners are mentioned in a tweet by @TweetUrReceipt and are also sent a private direct message.

Every new receipt brings with it the entitlement to another entry.

The promotion is being advertised on Facebok and Twitter.

Ian Moss, Budvar’s marketing controller, said:

“Being a wonderful consumer motivator because participation involves our target audience in using the familiar tools and social media platforms they communicate with all the time.”

Tweet Your Receipt represents a development of the familiar purchase-required promotion and Budvar report the response to their new concept has been sufficiently impressive for Moss to consider ‘Tweet Your Receipt’ becoming an On-trade promotion in 2013.


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