Organic Digital, the web design and marketing agency, is making a major strategic advance into the hospitality sector.
It will offer tailored services to enterprises in one of the country’s most important economic areas – a sector which boasts more than 20,000 hospitality businesses in Scotland, providing 8.6% of its jobs.
Only London has more hospitality jobs per 1000 head of resident population and the industry posts a turnover of almost £7.9 billion and creates a £4 billion direct injection to the economy in wages and profits. Graeme Kerr, managing director of Organic Digital, said: “The hospitality industry is of vital interest to Scotland. It provides a world class service and we intend to match that level of service with an ambitious new digital marketing strategy specifically designed for the hotel and leisure trade.
Clash Group, the leading full service digital performance media company, has launched Impact-Mobi, the world’s first global affiliate network dedicated to mobile. The new service, which harnesses ground-breaking new technologies, means businesses and brands can now run targeted mobile advertising campaigns with the transparency to see which sites are generating the most successful leads so that frequency of ads on a particular site can be increased or decreased accordingly.
Impact-Mobi is an important extension of Clash Group’s traditional web based affiliate marketing capabilities.
A new survey conducted by eCircle, a Teradata company (NYSE: TDC), and Europe’s largest supplier of online marketing services, has revealed that marketing industry experts believe email is the single most important marketing channel for driving sales during the Christmas period this year.
Over 40% of industry experts said email was a “very important” channel to generating additional sales during the Christmas period. In contrast, social media was considered the fourth most important channel with 20% behind SEO and SEM which were both viewed as ‘very important’ by 33% of the respondents. Only 19% viewed display as ‘very important’ whilst affiliate marketing commanded just 16% of the vote.