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New book about the pitfalls that take down most entrepreneurs

One of the hottest topics today – spanning every industry and sector – is how the Internet and social media has and will change the way we do business. In today’s environment, the opportunities and exposures of social media must be ingrained into the DNA of every new company – and every existing one.  The E-Factor: Entrepreneurship in the Social Media Age

Entrepreneurs are often at the forefront of experimenting with these new platforms to solve problems and grow their businesses in a competitive environment.

No one knows more about the intersection of entrepreneurship and social media than world-renowned business experts Adrie Reinders and Marion Freijsen. As the co-founders of the largest social network for entrepreneurs in the world,, Reinders and Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their site – with a community of 1 million and growing rapidly – is a virtual marketplace for entrepreneurs to make business connections, negotiate deals, exchange information, and advertise their products and services.

In their new book, The E-Factor: Entrepreneurship in the Social Media Age (BenBella Books, 6 November 2012), Reinders and Freijsen educate entrepreneurs on the pitfalls that take down most entrepreneurs, such as restricted resources, skills gaps, and financial limitations, and show readers how to overcome these obstacles. Reinders and Freijsen provide a wide array of case studies detailing successes and lessons learned, from small business owners and burgeoning entrepreneurs, all the way up to multinational corporations and global brand leaders.

The E-Factor explains how to gain leverage and evaluate and reassess goals, products and company structure to meet needs in a competitive environment. It helps entrepreneurs combine the best traditional entrepreneurial thinking with all the new tools, ideas, and channels.

The book received some welcome exposure on Wall Street Journal TV’s “Lunch Break” recently, as Freijsen was invited onto the show to discuss the most recent Obama / Romney debate, and how it resonated with entrepreneurs and small businesses.

“Adrie and Marion have illustrated how the two worlds of entrepreneurship – the traditional and the new age of networking – can intersect for an even higher level of connection, opportunity, and success.”
Jim Solomon, Serial Entrepreneur, MBA Professor, and Certified Public Accountant

“Business as usual? Not anymore. Adrie and Marion have created a ‘must-read’ guide for entrepreneurs who want to compete effectively in today’s business environment. Learn how to go beyond the tried and true to catapult your business to success.”
Susan Wilson Solovic, CEO, It’s Your Biz

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