Shaken & Stirred - Influential Brand Profiling and Positioning

GlobalTrac appoints 1000heads to launch real-time luggage tracker

GlobalTrac LLC, has appointed social communications agency 1000heads for the digital launch of its innovative new Trakdot ™ product. TrakdotLuggage is a tracker that fits into a checked bag and reports airport location in real time to any mobile, Apple, Android, or SMS capable devices.

The product gives airline passengers unprecedented control at an affordable price, allowing them to keep track of checked-in luggage anywhere mobile phones work.

1000heads will work closely with the Trakdot Luggage team to raise awareness of the product and build an online community around it. The agency will also be tasked with setting up social presences, talking to influencers across the travel and technology sector about Trakdot, and responding to online conversations.

The campaign will be backed by bought media, blogger support and PR.

Jaspreet Bhaura, Marketing Director for GlobalTrac LLC comments: “Trakdot Luggage is a unique product, so we need a unique approach to marketing it. We chose 1000heads for their bold creative approach and their in-depth insight into our audiences. The team’s approach and creativity perfectly reflects the ambitious and unique positioning of our brand and we can’t wait to get Trakdot in front of our audiences.”

Michelle Stoodley, Account Manager for 1000heads, comments:

“So many brands claim that their products are unique and revolutionary, but for Trakdot Luggage this really is the case. The product meets a proven consumer need, (let’s face it, who can’t think of a time when they’d have given their right arm to know where their lost luggage was?), and is a genuine first.  That makes the campaign a hugely exciting journey to be part of. We believe that Trakdot’s audiences are going to be as inspired by the product as we are and we’re raring to get going.”

Leave a Comment