Shaken & Stirred - Influential Brand Profiling and Positioning

Movers & Groovers : Simon White joins AdConnection

AdConnection, the leading independent media planning and buying agency, has made a senior level appointment, hiring Simon White to the role of Account Director following a number of new client wins.

White joins AdConnection following eleven years at Rapp Media and brings with him a wealth of experience across TV, data and direct response campaigns. White has also worked at MGOMD, MBS and ITV, working with brands such as Michellin, npower, Sony Music, NSPCC, and UNICEF.

White will be reporting to Group Board Director, Stephanie May.

Catherine Becker, CEO at AdConnection, said: “It is great to attract such a talented person to join our senior team, and it is a testament to the success of our company that we have done so. We are very much looking forward to working with Simon, who we know will play a key part in our continued growth.”

Simon White added: “I am really excited to be joining such an ambitious company and working on delivering rigour, creativity and results-driven campaigns to their growing list of fantastic clients.”

AdConnection has recently added ethical tuna brand, The Reel Fish Company, to its growing list of clients.

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