The Marketing Society – Our new monthly blogger, Will Corry, Content Curator for TheMarketingblog, shares top tips on content marketing.
I know, I know… Even though you’ve read page upon virtual page about content marketing already, you couldn’t resist clicking the link to read this post. Some uncontrollable impulse forced you to click your mouse or tap that screen. Well, I’ll let you in on a little secret—that impulse is what content marketing is all about.
Let’s take a look at how you can shape that content so it will be simply irresistible for your audience:
1. Put things in a list
Lists are compelling. They’re easy to skim and most people skim when they’re reading blog posts.
Lists are also easy to write.
Don’t use them all the time, but don’t forget them, either.