Shaken & Stirred - Influential Brand Profiling and Positioning

Horsemeat scandal: Welsh firm recalls burgers after tests show illicit meat

Quote of the Day.  “The entire industry is facing a new reality. Trust has been severely damaged. The horse meat scandal has identified potential weaknesses in the food supply chain that must be addressed with urgency and rigour.”

Sainsbury chief executive, Justin King warns that retailers have to respond to the horse meat scandal.

Leave a Comment