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AD2ONE to monetise visitlondon.com’s digital platforms

by on February 22, 2013 in Events, Events & Awards, Film, Lead story, London & South East, Media, Mobile/Tablet, Music, Online Advertising, Research, Retail, Retail News, Rock 'n Roll, TV

Grant Allaway, Group Managing Director at AD2ONE right, said: “We are very much looking forward to delivering highly engaging campaigns for advertisers that capture the imaginations of those planning a trip to the capital. visitlondon.com presents an incredible opportunity for brands to reach audiences in a contextually relevant environment right at the moment of buying decisions.”

AD2ONE has been brought in to sell all domestic and international digital advertising inventory for London & Partners, who run the official London city guide visitlondon.com across desktop, mobile and tablet platforms.

Under the appointment, AD2ONE will lead the delivery of premium brand advertising campaigns, sponsorships and integrations with visitlondon.com for companies looking to tap into London’s tourism business worth £16 billion a year.

Potential brand partners include theatres, attractions, events, travel and financial companies.

The addition of the London & Partners business builds on AD2ONE’s expertise representing the digital assets of businesses and organisations associated with the capital including Transport for London and London 2012.

visitlondon.com showcases the best of London with daily updates on the latest news and events, things to do, where to stay, traveller information and special offers. The website attracts 1.6m monthly unique users with 60 per cent of audiences from overseas. In addition, 1.2m people receive the visitlondon.com newsletter that has a 90 per cent international audience base.

Grant Allaway, Group Managing Director at AD2ONE, said: “We are very much looking forward to delivering highly engaging campaigns for advertisers that capture the imaginations of those planning a trip to the capital. visitlondon.com presents an incredible opportunity for brands to reach audiences in a contextually relevant environment right at the moment of buying decisions.”

Barry Kent, senior e-Commerce manager at London & Partners, said: “We are working with AD2ONE to enhance the online experience for our international and domestic audience,  to easier facilitate their research and planning of their trip to the capital.”

visitlondon.com is owned and run by London & Partners, the official, not-for-profit public private promotional organisation for London, attracting and delivering value to business, students and visitors.

AD2ONE recently realigned its sales operation into four specialist advertiser focussed divisions as part of its vision to maximise revenues for publishers and optimise spend for advertisers. Specialist strategic solutions lead bespoke contextually relevant, content-driven advertising campaigns. An agency sales team manage innovative campaigns directly with agencies. Mobile sales are delivered by mobile and tablet advertising sales company Mobsta which AD2ONE acquired a stake in last year. A programmatic buying team has been formed to optimise automated advertising sales including real-time bidding.

AD2ONE exclusively sell the digital advertising for over 50 famous brands including eBay, Jamie Oliver, All Recipes, Ryanair, Currys, RAC, Nectar and Sony PlayStation. AD2ONE reaches in excess of 70% of the UK’s active online population representing an exclusive selection of market-leading brands.

 

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